#WhoWouldJesusSue: New Awareness Campaign

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The following is a call to action. It details a very specific plan to bring awareness to the Calvary Chapel pastor Bob Grenier’s lawsuit against his son. This awareness will be created through a social media blitz. This blitz will begin on Thursday, February 21, starting at 9 am PST. Continue reading

Christopher Dorner and the Monsters in Our Heads

There's something about saying someone's a crazy monster that in itself feels violent to me — even if that person has done crazy, monstrous things.

Trying to understand what happens to people like Christopher Dorner seems more effective in preventing future acts of violence than just saying, “Another crazy monster!” and moving on to the next action-packed news phenomenon. Dorner was not the new Batman, neither was he the new Joker. He was a human being who made the wrong decision based on being wronged. Continue reading

Applebee’s Overnight Social Media Meltdown: A Photo Essay

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The firing of Chelsea Welch on account of Alois Bell’s comment has brought about the most bewildering move in corporate social media/public relations that I have ever witnessed. Applebee’s uses its Facebook page to argue with, and censor, people in the middle of the night. Continue reading